How Lumenap turns +27.3% more visitors into buyers with our redesign
Shoppers wanted Lumenap's projectors, but the store left too many questions unanswered at the moments that mattered most; our redesign closed those gaps and turned more visits into purchases.
A side-by-side comparison that makes the right model the obvious choice
With several projectors in the range, customers needed a faster way to understand which model fit their use case. We designed a structured side-by-side comparison that lines up specifications, key features, and price in a single, scannable view. Rather than forcing shoppers to open multiple tabs and piece the decision together themselves, the comparison does the reasoning for them — reducing hesitation at the most critical point of the journey and guiding each visitor confidently toward the model that suits them best.
Authentic social proof, placed exactly where buying decisions are made
Trust converts when it appears at the right moment, not buried further down the page. We positioned user-generated video content directly below the hero on the landing page, giving every visitor immediate, credible proof within the first few seconds. On the product pages, we placed UGC videos directly beneath the buy buttons and surfaced key trust signals above the fold, so the strongest reasons to buy meet the customer precisely as they consider purchasing. Combined with star ratings on every product, the result is a storefront that earns confidence at each decisive step.
Product pages that communicate value at a glance
The product detail pages carried the right information but made customers work to find it. We restructured each page around dedicated information blocks that bring the most decision-relevant product details into a single, immediate view. Dense, long-form description text was replaced with focused, highlighted bullet points, so visitors absorb the essentials without scrolling through paragraphs.
An in-cart upsell that grows average order value
Acquiring a customer is only half the opportunity; the moment of purchase is the ideal point to increase its value. We implemented a contextual in-cart upsell within the cart drawer that surfaces a genuinely relevant add-on at exactly the right moment — after the buying decision is made, but before checkout is complete. The recommendation is frictionless and non-intrusive, presented as a natural complement rather than a hurdle, so it lifts average order value without adding any resistance to the path to purchase.
A smoother path to purchase that lifts conversions and order value
By rebuilding the path from interest to purchase — easier comparison, proof at the moment of decision, and value communicated instantly — we turned Lumenap's storefront into a stronger sales engine. Conversion rate rose +27.3%, average order value climbed by €6.90, and the project paid for itself in under four weeks.
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